1. Awareness increased

Existing good practices involving sustainable use of biodiversity in various areas of activity (agriculture, fishery, forestry, hunting, tourism, etc.) must be identified, compiled and made widely accessible. Furthermore, bad practices (and lessons learnt) also need to be highlighted and publicised widely.

Products and good practices that have a positive impact on biodiversity have to be promoted to the entire chain from producers to consumers. Unsustainable production and consumption patterns (food, energy, water, travel, waste, etc.) need to be changed, for example through eco-design, eco-performance and appropriate product standardisation. Consumers can impact on biodiversity by adapting their consumption patterns (for example by opting for certified products, by consuming local and diversified products or by deciding not to consume specific products).