Behavioural science as a power for good! Exploring human-centred evidence for healthy and sustainable agrifood systems


Behavioural Science (BeSci) refers to the discipline of understanding human behaviour and decision making. It helps identify barriers to taking action, understand enablers for achieving goals, and design more impactful programmes and projects.

The Food and Agricultural Organization (FAO) has been actively exploring BeSci as a tool to contribute to agrifood system transformation and help stakeholders embrace healthier, more sustainable choices.

During this FAO Brussels Briefing on Better Life, organized by the FAO Liaison Office with the European Union and the Kingdom of Belgium, we will explore and learn more about the exciting potential of Behavioral Science in transforming our agrifood systems!

Tuesday, 31 January
11:00-12:30 (CET)

Register now!

Welcoming remarks will be delivered by

Raschad Al-Khafaji
Director, FAO Liaison Office with the European Union and Belgium

Exploring Behavioural Science at FAO

Cortney Price
Lead for Behavioural Science, Food and Agriculture Organization of the United Nations (FAO)

Leon Reuss
Behavioural Science Specialist, FAO

Case Studies

Pierre Chandon
Professor of Marketing - Innovation and Creativity, European Institute for Business Administration (INSEAD)

Christine Yung Hung
Assistant Professor in Agro-food marketing and consumer behaviour, Ghent University

Stacy Blondin
Behavioral Science Associate, World Resources Institute (WRI)

Policy Perspectives

Emanuele Ciriolo
Head of the Competence Centre on Behavioural Insights, European Commission's Joint Research Centre (JRC)

Q&A with the audience

Aichi targets
1.2. People are aware of the steps they can take to conserve and sustainably use biodiversity
31 January 2023