Behavioural Science (BeSci) refers to the discipline of understanding human behaviour and decision making. It helps identify barriers to taking action, understand enablers for achieving goals, and design more impactful programmes and projects.

The Food and Agricultural Organization (FAO) has been actively exploring BeSci as a tool to contribute to agrifood system transformation and help stakeholders embrace healthier, more sustainable choices.

Tuesday, 31 January
11:00-12:30 (CET)

Welcoming remarks will be delivered by

Raschad Al-Khafaji
Director, FAO Liaison Office with the European Union and Belgium


Exploring Behavioural Science at FAO

Cortney Price
Lead for Behavioural Science, Food and Agriculture Organization of the United Nations (FAO)

Leon Reuss
Behavioural Science Specialist, FAO


Case Studies

Pierre Chandon
Professor of Marketing - Innovation and Creativity, European Institute for Business Administration (INSEAD)

Christine Yung Hung
Assistant Professor in Agro-food marketing and consumer behaviour, Ghent University

Stacy Blondin
Behavioral Science Associate, World Resources Institute (WRI)


Policy Perspectives

Emanuele Ciriolo
Head of the Competence Centre on Behavioural Insights, European Commission's Joint Research Centre (JRC)


Q&A with the audience